Cat Chow Redesign

Cat Chow was in desperate need of a new site. Their old site’s confusing nav and inability to scale for mobile detracted from one of their best resources – a selection of videos and articles about cat behavior called Catipedia. Our team had three main objectives: Refresh the dated design; elevate the Catipedia content; and make sure CatChow.com looked great on any device.

PCC responsive site

PCC site homepage

The home page simplified the nav into three sections – Cat Food, Catipedia, and Community. A large hero section gave the brand flexibility to showcase new products or updates from Cat Chow’s animal shelter outreach program. Below the hero, Catipedia was given its own carousel. Articles were redesigned to lead with a key image and icon indicating what the article was about (health, behavior, nutrition, basics.) A roundup of different Cat Chow formulas and quick links to FAQs and contact information capped off the page.

PCC Catipedia pages

Design elements