Claire’s is all about fun, fashion, and friendship – so it’s no surprise that some of their bestselling accessories come in shareable pairs. When our team discovered that National Best Friends Day is an actual holiday, we saw a great opportunity to get Claire’s fans to celebrate their BFFs and promote the friendship jewelry category across all social channels. In the week leading up to National Best Friends Day, we created content that encouraged girls to show their besties some love with e-cards, a digital friendship bracelet, and a special sale. Our client loved that we went above and beyond a simple social post and created something special in a short amount of time.
A week before the big day, we sent out an email highlighting some of the mega-cute accessories in Claire’s BFF collection.
The BFF yearbook was posted on Facebook. Girls tagged their friends and shared stories about their besties.
The e-cards we created for Facebook were a huge hit – they were shared like crazy!