The average Claire’s shopper might be young, but she definitely doesn’t want to be treated like a little kid. In designing emails and homepage content, our team gave Claire’s a digital makeover. We were inspired by fashion in the digital age – with the rise of smartphones and social media, anybody could be a style maven. Taking a cue from fashion blogs, we incorporated bold photography, rich colors, playful typography, and clever copywriting to put the focus on the latest accessories and beauty products. The result was aspirational and stylish, yet age-appropriate.