I created social content across channels for Nestle Toll House. We encouraged the brand team to utilize Facebook Canvas ads to showcase their delicious looking desserts. Thinking of mobile first, I implemented a recipe carousel that bakers could easily screenshot right from their phone. We pushed the brand to be on trend by focusing on seasonal flavors and recipes that went beyond classic chocolate chip cookies.
I had the opportunity to storyboard and art direct social photo shoots for Nestle Toll House’s website and Pinterest. I storyboarded the step-by-step recipes and selected stylish accessories to complement the shoots. (I also ate a lot of cookies on set.) Our team moved the brand in a new direction through modern, food-blogger like photography and trending recipes.