Oshkosh B’Gosh is known for one thing – denim overalls. They’re the brand millennial moms remember wearing when they were kids in the 80s, not a stylish brand for the little Aidens and Olivias of today. Through social listening and influencer outreach on Twitter and Instagram, we helped Oshkosh connect with expecting moms and send a special gift for their new baby. The classic overalls made an appearance, but so did the latest looks and a few extra surprises.

In the box:

  • Two outfits
  • Teddy bear
  • A handwritten note from an Oshkosh stylist
  • Cards with tips on how to style the outfits and take great photos

Baby B'gosh gift box

Moms loved the surprise gift.

@OshKoshBgosh thank you for the lovely #BabyBgosh box! It made my week – can’t wait to dress up my baby girl! #oshkoshforever

A Baby B'gosh box for a boy.

Another cute baby wearing Oshkosh clothes.

I was contacted by @OshKoshBgosh and had to peek at some of their baby clothes. I want all of these adorable outfits!

Oshkosh card frontOshkosh card back

We developed a card of tips to get great baby photos, from finding a beautiful natural light source to the best editing apps. Moms were encouraged to share their shots with the #babybgosh hashtag. I created the illustrations for the card.