RaceTrac is a gas station/convenience store with locations in Georgia, Texas, Florida and Louisiana. They rule the summer with their hit Sodapalooza promotion – one cup, endless free refills.

We created a launch video celebrating the return of Sodapalooza and showing off what was new for 2016 – slick new cups, bonus savings on snacks, and absolutely unlimited free refills.

We got the word out on social media too, launching RaceTrac’s first-ever Facebook Canvas experience. Fans got a peek at what was in store for the best summer ever, as well as an invitation to snap a selfie with their Sodapalooza cup and win some great prizes.

Soda Selfie

The winning #SodapaloozaSelfie.

We showed off the awesome new cups on Instagram – a first for RaceTrac.

RaceTrac instagram 1

RaceTrac instagram 2

Outside of social media, we designed in-store and OOH pieces that brought the campaign’s energy and enthusiasm to the streets.

Billboard 2 Billboard 1